Anonymous owing to confidential nature of project

Industry: Leisure
Client’s target audience: B2C
Luna’s role: HR communication partner
Activity: Change communication
Time frame: 2011
Territory: Antwerp, Mechelen, Blankenberge
Luna guided this organisation through the process of communicating its strategic plan for 2020 to the entire workforce, so that employees would be encouraged to support the plan. Luna also developed the internal communication plan to back the implementation of the new strategic plan.
The CEO on Luna’s work: “I have a tendency to say, ‘I couldn’t have done better.’ But in this case I have to admit I couldn’t have done as well.”
An extensive case study on this project is available.