Easy-m

easy-m
Industry: Retail, ICT
Client’s target audience: B2C and B2B
 
Luna’s role: Corporate communication partner
Activities: Press relations, newsletters, internal communication, commercial mailshots, crisis communication, change communication, customer cases, website, social media
 
Time frame: 2008 - present
Territory: Belgium
 
Description:
Easy-m is the biggest Apple Premium Reseller in Belgium. Luna has provided easy-m with support in the area of communication since 2008. This includes offering plenty of advice on what to communicate and how to do it. More specifically, Luna:
  • handles regular, widespread press coverage (both proactively and reactively)
  • creates and proofreads posts for social media
  • produces commercial mailshots and customer cases
  • composes the monthly external newsletter
  • provided support for the opening of all new stores
  • provided support for all communication (both internal and external) concerning the acquisition of Mac Line and three Photo Hall stores
  • composes internal newsletters for employees
  • ensures top quality web texts
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